Can Mindy Kaling’s 1.8 Million Twitter Followers Make Her New Sitcom A Hit?
Fox is betting her online popularity will translate to viewership for The Mindy Project. …
Kaling didn’t join Twitter to hawk her stuff; she was just coming up with jokes and too lazy to grab a notebook. And she’s since decided that the best promotion is no promotion. “People don’t want to listen to a celebrity tweeting about their charities and shows,” she says. “That’s why comedy writers do well—we put out little funny ideas.”
She took us through a day (Thursday, June 21) of @MindyKaling.
The commercials for this show are abysmal. I’m still holding out hope it’ll be great.
But I bet it gets canceled either early or just no pick up for a second season.